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Katie Grijalva is an Account Supervisor in Miller PR’s Entertainment Division, working with fashion and consumer lifestyle brands as well as talent clients.
Starting her career at CarryOn Communication in Los Angeles, Katie was part of the publicity teams for Yahoo! Music and Yahoo! Entertainment where she helped launch Nissan Live Sets, an ongoing web concert series.
She moved from there to MS&L Group in New York where she drove strategy and supported PR efforts for major brands such as Best Buy and Match.com. She successfully launched Best Buy’s first ever 24-hour store in New York City and spearheaded PR initiatives around company events including the product releases of Halo 2, Rock Band and Beats by Dre headphones.
Also expert in Spanish-language media relations, Katie worked hand in hand with Proctor & Gamble’s Bounty brand to successfully launch the Latino portion of the national philanthropic campaign “Make a Clean Difference.” |
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